Customer Experience Insights

Find our latest articles on customer satisfaction, customer surveys, customer relations and the
customer experience in general – all designed for you to create satisfied customers, build strong
customer relationships and deliver word-class customer experiences.

Customer Experience
7 Things to Look For in a Customer Experience Platform

5 min. read | March 14 - 2025

7 Things to Look For in a Customer Experience Platform

Ever feel like choosing a Customer Experience (CX) platform is like navigating a jungle? Too many op...

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Customer Experience
When Surveys are a Methodological Mess or Sabotage Your Service

6 min. read | September 18 - 2024

When Surveys are a Methodological Mess or Sabotage Your Service

We’ve all been there—finally finished with your interaction with customer service (after waiting lon...

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Customer Experience
Crack the Code: Let's get Customer Obsessed

9 min. read | September 18 - 2024

Crack the Code: Let's get Customer Obsessed

In the world of Customer Experience (CX), you often hear the terms "customer-centricity" and "custom...

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Customer Experience
Create Engaging Customer Surveys with These 5 Hacks

2 min. read | June 14 - 2024

Create Engaging Customer Surveys with These 5 Hacks

Creating engaging customer surveys is an art that can significantly improve the quality of feedback ...

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Customer Experience
How to Build Customer Trust and Boost your ROI

4 min. read | May 21 - 2024

How to Build Customer Trust and Boost your ROI

Trust is an integral component of any successful business. It's an invaluable asset that transcends ...

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Customer Experience
5 Tactics to Deliver Dreadful Customer Experience

4 min. read | May 10 - 2024

5 Tactics to Deliver Dreadful Customer Experience

Ever wondered how to masterfully ruin your customer experience? Well, you’re in luck! Today, we'll e...

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Customer Experience
Master Customer Touchpoints: Tips for Choosing Pulse Survey Tool

5 min. read | April 15 - 2024

Master Customer Touchpoints: Tips for Choosing Pulse Survey Tool

Understanding and managing customer touchpoints is a main element of working with customer experienc...

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Customer Experience
How to Choose the Right Customer Satisfaction Survey Tool

5 min. read | March 14 - 2024

How to Choose the Right Customer Satisfaction Survey Tool

Choosing the right customer satisfaction survey tool is pivotal for any organization aiming to deepl...

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Customer Experience
Guide: 3 Key Elements of a Successful Customer Survey

2 min. read | February 23 - 2024

Guide: 3 Key Elements of a Successful Customer Survey

Customer surveys are key to understanding your customers and creating an experience that meets or ev...

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Customer Experience
Why Customer Effort Score is Essential for Your Business

5 min. read | February 19 - 2024

Why Customer Effort Score is Essential for Your Business

When you are navigating the world of customer experience, one metric stands out for its clarity and ...

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Customer Experience
Use Text- and Sentiment Analysis to Improve Your CX

3 min. read | February 08 - 2024

Use Text- and Sentiment Analysis to Improve Your CX

Navigating the technological landscape has become more about understanding and leveraging your custo...

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Customer Experience
Customer Experience Management Software: A quick guide

2 min. read | January 25 - 2024

Customer Experience Management Software: A quick guide

Customer Experience Management Software (CEM software) is pivotal for success in today's business la...

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Customer Experience
Customer Experience Consulting: Elevate your CX with Expert Help

3 min. read | December 21 - 2023

Customer Experience Consulting: Elevate your CX with Expert Help

Customer Experience Consulting is a powerful tool to elevate your business performance with the assi...

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Customer Experience
Customer Experience Analytics: Everything you Need to Know

4 min. read | November 16 - 2023

Customer Experience Analytics: Everything you Need to Know

Customer Experience Analytics is the key to ensuring a smooth customer experience from start to fini...

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Customer Experience
The Art of Making Customer Experience Easy

7 min. read | November 01 - 2023

The Art of Making Customer Experience Easy

In 2015, I saw the future one Friday morning on Cromwell Road in London. The day before, I had been ...

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Customer Experience
A Pink Cocktail of Barbie, Differentiation Theory and Behavioral Research

6 min. read | October 18 - 2023

A Pink Cocktail of Barbie, Differentiation Theory and Behavioral Research

Today's CX blog is a pink cocktail mixed with Barbie, differentiation theory, behavioral research, a...

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Customer Experience
Strengthening Your Customer Relations is Essential for your Business Growth

4 min. read | August 25 - 2023

Strengthening Your Customer Relations is Essential for your Business Growth

In a world where customer expectations are continually evolving, businesses must recognize the criti...

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Customer Experience
What is Customer Experience & Why It Matters?

5 min. read | August 21 - 2023

What is Customer Experience & Why It Matters?

In its essence, Customer Experience (CX) is about the relationship between a company and its custome...

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Customer Experience
What is Customer Experience Management?

4 min. read | August 15 - 2023

What is Customer Experience Management?

Understanding and implementing effective customer experience management in your business is key to s...

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Customer Experience
Guide: 7 Most Important Customer Survey Questions to Ask

4 min. read | August 01 - 2023

Guide: 7 Most Important Customer Survey Questions to Ask

The questions you select and choose to ask in your customer survey have a huge impact on the quality...

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Customer Experience
Why is Customer Experience Important?

4 min. read | June 08 - 2023

Why is Customer Experience Important?

Many companies have started working on improving their customer experience (CX). But why is customer...

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Customer Experience
What is CSAT and Why is It Important?

3 min. read | June 05 - 2023

What is CSAT and Why is It Important?

If you want to work with customer satisfaction in your company, the Customer Satisfaction Score (CSA...

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Customer Experience
Why is Customer Engagement Important and How to Improve it?

3 min. read | May 30 - 2023

Why is Customer Engagement Important and How to Improve it?

What are engaged customers, and why is it important to focus on customer engagement? Many years ago,...

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Customer Experience
Guide: 7 steps to Create an Effective Customer Satisfaction Survey

3 min. read | May 25 - 2023

Guide: 7 steps to Create an Effective Customer Satisfaction Survey

Customer satisfaction surveys are an important tool for measuring and improving the customer experie...

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Customer Experience
Guide: What is Customer Experience Optimization and How to do it?

4 min. read | May 22 - 2023

Guide: What is Customer Experience Optimization and How to do it?

In today's digital age, businesses are facing increasing competition and customers have more choices...

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Customer Experience
How to Create Customer Journey Mapping to Deliver Better Customer Experiences

3 min. read | May 14 - 2023

How to Create Customer Journey Mapping to Deliver Better Customer Experiences

If you want to drive a customer-focused change in your organization to create an (even) better custo...

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Customer Experience
4 ROIs: Why happy customers are your key to organizational success

3 min. read | May 09 - 2023

4 ROIs: Why happy customers are your key to organizational success

While many companies focus on optimizing processes, developing new products, and acquiring new custo...

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Customer Experience
Download: All You Need to Know About NPS 3.0®

2 min. read | December 20 - 2022

Download: All You Need to Know About NPS 3.0®

This memo "Net Promoter 3.0® – Inspiration from Fred Reichheld" gives you insight into the new appro...

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Customer Experience
How Digital Transformation drives Customer Experience

3 min. read | October 31 - 2022

How Digital Transformation drives Customer Experience

Digital possibilities have forced many companies to renew their business model and act in a digital ...

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Customer Experience
3 Steps to Reduce Your Customer Churn in a B2B Industry

3 min. read | October 06 - 2022

3 Steps to Reduce Your Customer Churn in a B2B Industry

All companies care about their customers for obvious reasons. No customers – no business. This is al...

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Customer Experience
What is Customer Engagement?

3 min. read | September 26 - 2022

What is Customer Engagement?

What are engaged customers, and why is it important to focus on customer engagement? Many years ago,...

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Customer Experience
Do Your Ambassadors Actually Recommend You?

2 min. read | July 12 - 2022

Do Your Ambassadors Actually Recommend You?

All companies care about their customers for obvious reasons. No customers, no business. It is as si...

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Customer Experience
5 Steps to Strengthen Customer Relationships Using Surveys

6 min. read | January 18 - 2022

5 Steps to Strengthen Customer Relationships Using Surveys

Many companies today perform a customer survey to understand what customers think about them on a nu...

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Customer Experience
How to Create Changes Your Customers will Appreciate

6 min. read | July 22 - 2021

How to Create Changes Your Customers will Appreciate

Is your goal to be a customer champion? The process may seem overwhelming, but it is actually pretty...

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Customer Experience
Do You (Also) Not Get Enough Out of Your Customer Surveys?

5 min. read | May 25 - 2021

Do You (Also) Not Get Enough Out of Your Customer Surveys?

Today, many companies get nowhere near enough from their customer surveys and their work with custom...

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Customer Experience
There is a New Sheriff in Town!

6 min. read | March 31 - 2021

There is a New Sheriff in Town!

Is it a good thing when a company gets a new, experienced CEO? Sort of, according to a study from Ha...

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Customer Experience
Don’t Forget the Product in the Customer Journey

4 min. read | March 01 - 2021

Don’t Forget the Product in the Customer Journey

You don’t need to study the lesson on Customer Experience for too long to be told, over and over, ab...

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Customer Experience
When did you Last (Re)visit Your Customer Journey?

5 min. read | February 16 - 2021

When did you Last (Re)visit Your Customer Journey?

The work with customer journey mapping and the understanding of your customer journey is important f...

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Customer Experience
4½ Books That Are Not About Customer Experience ...

6 min. read | January 27 - 2021

4½ Books That Are Not About Customer Experience ...

... but which will still help you get better at it.

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Customer Experience
The Art of Surveys in Paris

3 min. read | October 30 - 2019

The Art of Surveys in Paris

I am quite fond of art. Great art, for me, is when the artist knows his trade and his craft. During ...

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Customer Experience
Standin’ on a Mountain Top

4 min. read | October 30 - 2019

Standin’ on a Mountain Top

... song by Seals & Crofts. However, on this July day, the only music you can hear is the cling-...

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Customer Experience
Why Your Strategy Fails, and What you Should do Instead

5 min. read | March 08 - 2019

Why Your Strategy Fails, and What you Should do Instead

The mood after the meeting of the governing board is sky-high.

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Customer Experience
Avoid Harmful KPIs With 3 Tips From Behavioral Psychology

5 min. read | May 04 - 2018

Avoid Harmful KPIs With 3 Tips From Behavioral Psychology

I am surrounded by KPIs. The infamous Key Performance Indicators. I provide advice to customers conc...

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