TO WHAT EXTENT IS customer EXPERIENCE ON YOUR AGENDA?
With a professional approach to the customer insights in your organization, you will have the best possible basis for finding the right insights that will put you ahead of the competition in creating the best customer experiences in your organization.
With a test of your CX maturity, you get an indication of to what extent Customer Experience is on your agenda. The test contains 17 statements across these four CX dimensions:
• Customer strategy and customer centric leadership
• KPI and governance
• Understanding of the Customer Journey
• Employees and culture
All of these four dimensions are significant for your success in creating the best experiences for your customers when interacting with your organization.
In most organizations the customer insight area still has an enormous unused potential. Therefore we clearly recommend you to act proactively and take more responsibility for your customer insight area based on professional tools and approaches.
The customer insight area is a professional discipline and full-time employment which – in big as well as small organizations – should be handled by a person with the right skills.
Start now and find out how you perform – are you a Rookie with room for improvement or can you keep up the good work as a Customer Insight Champion?