Industriens Pension is a Danish pension fund established in 1993 to provide financial security for employees in the industrial sector. It is one of Denmark’s largest and most well-managed pension funds, offering competitive returns and responsible investments. The fund manages savings for more than 400,000 members, ensuring a stable and secure pension through a strong focus on sustainability, long-term growth, and ethical investments. Industriens Pension is known for its customer-centric approach, low administration costs, and commitment to delivering value to its members.
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As part of their future strategy, Industriens Pension wanted to create even greater member satisfaction. To do this, they needed a survey that involved as many of their members as possible which covered the full customer journey, says Communications Manager at Industriens Pension, Morten Sommerfeldt.
An Important Benchmark
Ennova’s study was based on an industry-specific framework of questions with a few additional customer-adapted questions. This structure gave Industriens Pension unique insight into where they were positioned in relation to other financial institutions and pension funds, says Morten Sommerfeldt.
“The industry-specific questions gave us a benchmark in relation to other pension companies, and it allowed us to assess whether or not we were in a satisfactory position in the market."
In addition to a specific benchmark, the analysis also gave us – most importantly – in-depth insight into some of the pension fund's more specific services, which was a unique tool to develop and improve the various services that the pension fund offers. All this with focus on Industriens Pension's goal of providing the best member experience.
“I would highly recommend Ennova to others. I am certain we will work with them again the next time we need a similar member survey.”
Customer surveys also help influence the culture that exists within the company. When you can use the customer's voice to quantify and qualify the customer experience, it is much easier to establish a common reference framework for the customer experience.
There is also a clear link between customers’ opinion of the company and the effect on the bottom line. That is why many companies choose to follow up systematically on the critical customer feedback, so they can repair the relationship before the customer leaves.
Valuable cooperation
According to Morten Sommerfeldt, it has been very valuable to get more in-depth insight into the company's member satisfaction and adds that Industriens Pension has benefited tremendously from the cooperation with Ennova, which he also believes has been very rewarding.
“Our experience has been that Ennova has been a highly professional business partner that has given us confidence from start to finish. The have been in control of the process, the project's sub elements, and we have gotten regular sparring and reconciled expectations.”
Therefore, there is no doubt in Morten Sommerfeldt’s mind what he would say if other companies ask about the quality of Ennova’s work.
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