Customer experience

What is Customer Experience?

Customer Experience (CX) describes your customers' impression of your brand through interaction with your company. Customer Experience is a part of all aspects of the buyer's journey from marketing campaigns to user experience and customer support.

What is Customer Experience?

Customer Experience (CX) is your customer's view of your business. CX is a result of all interactions a customer has with your company. This counts browsing and clicking on your website, reading social media posts from your brand, having a meeting with a salesperson, and receiving an email from customer service etc.

All these aspects influence whether a customer has a good or bad experience with your company.

Customer Experience Customer Experience is not only about the products you sell. It is about the people in your organization that a customer meets and the whole experience. Great customer experiences often make your customers recommend your brand to other, which is just one off the reasons why CX is important.

There are both qualitative and quantitative benefits of providing a great customer experience.

Why is Customer Experience important

Customer Experience can have a huge impact on your business, and the return of investment from great customer experience is not to be underestimated. An extraordinary customer experience is critical when you want growth in your business. Happy customers will continue being your customers and recommend you to potential customers.

No matter how your business model look like, a great customer experience is essential. Customers who had the best past experiences with a company spent 140% more compared to those who had the poorest past experience.

Are you ready to improve your Customer Experience?

How do you perform on Customer Experience?

Take the test and find out how your company performs when it comes to having the tools needed
to deliver great customer experiences.

How to measure customer experience?

Make a customer relation survey to understand the key drivers of your customer satisfaction. Perform a customer touchpoint survey to capture feedback in all touchpoints. And understand how it is to be a customer by using customer journey mapping.

Data will help you identify critical customer insights and understand the Customer Experience in your company. Our all-in-one CX platform will help you receive the data and get an overview of your Customer Experience.

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Strengthening your customer relations can significantly impact your company through increased business and pave the way for long-term success. A stronger relationship between customers and the company materializes in more customers being willing to invest in increased business over the next 12 months.

You can use a customer survey to build stronger customer relations.

The process includes 5 steps:

how to build strong customer relations - the 5 steps - en (1) (2)

Improve your customer experience

Improving your customer experience is not plug-and-play after receiving results from a customer relation survey. It is the responsibility of the whole organization. And it takes time and energy to improve it.

First, top management needs to be engaged in improving customer experience. After this, the rest of the organization needs to get on board. When your organization is engaged, it is time to start changing your customer experience for the better.

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Guides > What is customer Experience?

What is Customer Experience?

What is Customer Experience?

Why is Customer Experience important

How do you perform on Customer Experience?

How to measure customer experience?

Need more information?

Improve your customer experience

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